The Challenge
TextBurst needed a unified platform for managing multi-channel marketing campaigns — SMS blasts, robotic voice messages (RVM), and phone calls — across multiple carrier providers. Campaign managers needed to upload contact lists, schedule campaigns, track delivery, and manage opt-outs, all while maintaining compliance with telecom regulations and switching between providers for cost optimization.
Our Approach
Daiviksoft built a comprehensive Spring Boot platform that orchestrates marketing campaigns across multiple communication providers. The system integrates with Twilio, Bandwidth, Infobip, and Telnyx for SMS and voice delivery, uses Amazon SQS for reliable campaign scheduling and execution, and provides contact management with Podio CRM integration. The architecture supports provider-switching to optimize cost and deliverability.
Key Deliverables
- Multi-channel campaigns: SMS, RVM (Ringless Voicemail), voice calls
- Multi-provider support (Twilio, Bandwidth, Infobip, Telnyx) with provider switching
- Amazon SQS-based campaign scheduling and execution queue
- Contact list management with CSV import and Podio CRM sync
- Keyword management for automated responses
- Campaign analytics and delivery tracking
- File upload for media and contact lists
- Spring Security for user and campaign access control
Results & Impact
TextBurst launched a production marketing platform supporting multi-channel campaigns at scale. The multi-provider architecture gave campaign managers flexibility to optimize delivery costs, while SQS-based scheduling ensured reliable, timed campaign execution without message loss.